Logo Design Questionnaire

Please answer these questions thoughtfully, as they will help you communicate to us what you would like in your new logo design. Not all of the questions will necessarily apply to your specific set of circumstances. If you are unable to provide an answer, please feel free to leave the question blank, however the more information you are able to provide us, the better. If you have any questions, please do not hesitate to call us.

Full Name *

Please enter your full name.

Company Name

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Email *

Please enter a valid email address.

Phone *

Please enter your phone number.

Please write out the logo name exactly as you’d like for it to appear in the design (i.e. The GraphicWorks, The Graphic Works, the graphicworks). *

Please enter the logo name.

What services or products are you offering? *

Please enter your target market or demographic.

Who is your target market/demographic? Please include geography (are you targeting local clientele only or is it a larger market?), gender, age range. *

Please enter your target market or demographic.

Do you have a short tag line you will sometimes use, when appropriate, with your logo? If so, we will take this into consideration when designing your logo, but your logo should be able to stand on its own without the tag line as well (i.e. “You don’t have to be big to think big.”).

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How would you describe your company/business to someone who has no knowledge of your existence?

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Describe your direct competition. Please provide addresses to their websites if available.

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Are there any well-known logos that you particularly like? What do you like about them? What do you dislike about them? Are there any elements of these logos that you would like to use as inspiration for your logo design?

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Please provide some adjectives that describe the feelings you wish to illicit with your logo. Examples: strong, exciting, warm, welcoming, inventive, humorous, feminine, serene, athletic.

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What sort of style do you envision and how does it relate to your services/products. Examples of styles: modern and clean, old world, cutting edge/techy, vintage/retro.

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Do you have any particular point of emphasis you want to see in the design?

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Do you have any preconceived ideas about the design of your logo? Are there any elements that you would like to see included in your logo design? What elements from your old identity do you like or dislike?

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Are there any images or concepts you DO NOT want to see?

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Do you want your logo to include text only, text and graphic/icon, or graphic/icon only? If you would like to use an icon, do you have any specific themes for the icon that you would like us to consider? Do you have any particular images or symbols you associate with your product or company?

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Do you have any color preferences or colors from an existing brand? Are there any colors that you DO NOT want to use?

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Will the logo be used in print, online, signs or other materials? What are the plans for logo usage?

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Would you like any addition design services to be packaged with your new logo? (i.e. website, business cards, envelopes, letterheads, promotional products, etc.)

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Logo Examples

Iconic / Symbolic: Uses visual imagery to relate to your product, company name or even communicate the intangible such as positioning, mission or ethics. Often these are the most recognizable brands in the world because a symbol can stand on its own, even without the brand name.
Logotype / Wordmark: Uses the details of typography to communicate the essence of your brand. The subtle personality differences of typography should never be underestimated. What typography characteristics best represents your business?
Combination Marks: The combination of the symbolic and wordmark logos. This is the most common type of logo because it combines the power and recognition of a symbolic logo with the awareness from being able to read the company name.

Many brands often have a version of each type of logo giving them versatility when using their logo in various space constraints. These brands have an approved symbolic logo, wordmark and combination logo that each has defined roles and uses. Some brands also evolve their logo over time. For example, Starbucks recently simplified their logo by dropping the type. Considering that my 3-year old (who can’t read yet) knows the Starbucks logo means coffee it’s safe to say they have enough brand recognition for a symbolic mark to stand alone.

Are you human? *

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Logo Design Questionnaire

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