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Many brands often have a version of each type of logo giving them versatility when using their logo in various space constraints. These brands have an approved symbolic logo, wordmark and combination logo that each has defined roles and uses. Some brands also evolve their logo over time. For example, Starbucks recently simplified their logo by dropping the type. Considering that my 3-year old (who can’t read yet) knows the Starbucks logo means coffee it’s safe to say they have enough brand recognition for a symbolic mark to stand alone.